- The Tree represents the growing state of the company - A strong organic growth.
- The Trunk represents the fusion of three unique identities joining in a triple helix, uniting towards a single foliage.
The identities being very different in character - strong and vibrant on their own.
- The Foliage represents the united energy. The bubbles - new ideas expanding, taking shape.
- Our Spirit- United, Strong, Ideating...